When communicating with an existing or potential customer it is critical to make the most of that contact. There is a sushi restaurant that I saw a few months ago on their website advertised an all-you-can-eat special on Monday nights. I saw yesterday that it was no longer there so I tried calling and got a voice mail and then sent an email. The email was replied to the next day with the following, "Thank you for inquiring about our all you can eat Monday. We stopped offering this a year ago, but we hope to still have your business."
First of all, if they stopped offering it a year ago it shouldn't have been on the website a few months ago. Second, they still hope for my business but give no reason I should give them the business. They should maybe offer me a special to come in and try or tell me about why they are the best when competing with a sushi house on every corner.
Hope with no action will not bring the business in. Every business these days has competition and you need to give your customers or prospects a reason to do business with you... not just hope.
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