Boycott Planned through Facebook

The Church of the Customer has a post that talks about how a UK bank boycott was organized by students on Facebook. While there may be those out there who question whether Facebook is a serious networking tool, this shows that Facebook can certainly be a tool for customers and employees to gather.

The Cluetrain Manifesto talks about how "hyperlinks subvert hierarchy." The new tools of social networking takes that to a whole new level. Our customers and employees can gather and spread the word so much easier. With tools like Twitter people can share their experiences as they are happening.

While some may question the use of these networks to meet new contacts, business should certainly be using them to keep in check with their current customers.